Epicurean Specialty

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Woodland Foods, a wholesale provider of specialty food ingredients, asked us to create a new brand image and package design for a line of consumer products. The idea centers around the fact that the buyers at Woodland Foods travel the world looking for the most interesting and exciting ingredients they can find. So a new world of adventure, travel and taste will find its way on to the supermarket shelves soon.

The theme line “Explore Create Enjoy” not only describes the views of Woodland Foods, but those of the consumer as well.

VALENTI started with creating a brand platform for Epicurean Specialty to provide a guiding and relevant foundation for what the brand stands for. What is the brands personality, core values, attributes and essence, that will differentiate from the competition? The brand platform serves as the strategic “road map” to guide the development of the brand identity, brand idea, and all marketing materials moving forward.

In this way the brand is understood and embraced by all internal stakeholders. From an external standpoint, the brand is communicated with a consistent voice, look and feel.

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Michael Valenti is "The Veloist" - He is an avid cyclist and artist known for his Cycling Art work. Each year Michael chases the Pro Peloton at the Tour de France and other major cycling events. He is available for event and corporate cycling related projects as well as personal commissions for art.

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