Gran Fondo NJ

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What you may not know about me is that I don’t just draw pretty cycling art pictures–what I really do is solve creative marketing problems for my clients and in this case my client was Gran Fondo New Jersey.

With a well established fan base the Gran Fondo NJ has been named the premier cycling event in New Jersey and one of their routes was named by Bicycling Magazine as one of the top 50 rides in the US. That’s some good stuff.


NJGF homepage


The problem is when you look at their old website and it didn’t live up to the quality of the ride and event — that’s where I come in. Branding is my first business, cycling is my passion — married together they make an unstoppable team.


Old home page


After interviewing Bill Ruddick, Director of the GFNJ, we (I say we because VALENTI Advertising isn’t just me) came up with a great design and WordPress website solution for GFNJ.

You can see here where they were, and where we took them and for a full experience go here to You can also view the site on your mobile device, they weren’t before and it is a basic requirement in today’s digital space.


GFNJ MapPageold map page


Making major design and content changes in GFNJ’s biggest marketing tool, their website, will help them attract larger sponsors and give their clients a better overall experience.

If you ever get to Morristown, NJ look up Bill, he’ll be happy to hear from you. And if you need someone that really gets what cyclists are all about and how to make a brand stand out and speak with one voice — you know how to reach me.



GFNJ RoutesPage


GFNJ KidsFondoPage


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Michael Valenti is "The Veloist" - He is an avid cyclist and artist known for his Cycling Art work. Each year Michael chases the Pro Peloton at the Tour de France and other major cycling events. He is available for event and corporate cycling related projects as well as personal commissions for art.

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