Ronald McDonald House Charities needed a brand idea to emotionally connect with its vast target audience and support the core pillars of Hope, Comfort, Care and Love. VALENTI developed the “Welcome Mat” brand campaign that went further than our client could have imagined.
In addition to a natural tie in with houses that welcome families of ailing children at nearby hospitals, it became a huge fundraising tactic. We helped source and manufacture welcome mats that serves as their primary brand and fund resource.
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