Michael Valenti has been creating images and advertising campaigns as and Art Director, Designer and Illustrator for more than thirty years. From Fortune 500 companies to small wineries in Michigan, his work creates an emotional connection to the brand, strengthening the bond and making the sale.
Compelling story telling, emotional images, smart design; Michael’s work–simply works.
Mike’s client list includes Allstate, McDonald’s, Eli Lilly, Hallmark, Disney, Morgan Stanley, Pillsbury, Kraft, Kellogg’s and Procter & Gamble. Mike has also worked his magic on smaller clients, including Timberland, Carnival Cruise Lines and the Round Barn Winery.
Mike worked at Robinson and Cabot Advertising, both in Boston, before spending 15 years at the Leo Burnett Company in Chicago. After co-running the $250 million Allstate account there, he moved to Miami to run the creative department at Cooper & Hayes before setting out on his own.
As a Creative Director with Leo Burnett for 15 years one of Mikes clients was Hallmark cards. Chances are you or someone you know has given you the very best because you’ve seen some of his work.[wpvideo leWHQH9f]
The ability to find and capture the human emotion and experience on film has been a core competency of Mike’s for years. And is seen in much of his other work.
Mike spent five years working on the Allstate business at Leo Burnett where he was creative director for the “The right hands make all the difference” campaign. Along with the “Take a Stand” campaign with actor Dennis Haysbert. The campaign is still running after seven years.[wpvideo 7whUMpXT]
On a Carnival cruise there are a million ways to have fun, so why not a million pictures to get the point across.
The infamous “Cloud, Sun” campaign was the first direct to consumer campaign for Prozac. Nine graphic ads were created to depict the transition from depression to contentment. The campaign was so successful with consumers asking for Prozac, doctors demanded it be pulled.