What you may not know about me is that I don’t just draw Cycling Art, I’m a Creative Consultant with 30 plus years of solving marketing problems for my clients. In this case the Gran Fondo NJ. With a well established fan base the Gran Fondo NJ has been named the premier cycling event in New Jersey and one of their routes was named by Bicycling Magazine as one of the top 50 rides in the US. That’s some good stuff.

The problem is when you look at their old website it didn’t live up to the quality of the ride and event–that’s where we come in. Branding is our business, cycling is my passion–married together they make an unstoppable team.

After interviewing Bill Ruddick, Director of the GFNJ, we (I say we because VALENTI Advertising isn’t just me) came up with a great design and WordPress website solution for GFNJ.

You can see here where they were, and where we took them and for a full experience go here to GranFondoNJ.com you can also access the site on your mobile device because it is fully responsive, a basic requirement in today’s digital space.

Making these types of major changes in the look and feel of the GFNJ’s most visible marketing tool, their website, will help them attract larger sponsors and give their customers a better digital experience. If you ever get to Morristown, NJ look up Bill, he’ll be happy to hear from you. And if you need someone that really gets what cyclists are all about and how to make a brand stand out and speak with one voice — you know how to reach me.


  • Branding Digital Design