With the goal of putting butts in seats, VALENTI helped create a campaign for the U.S. Men’s National Soccer Team. The work is designed to drive interest among fans and attendance at qualifying matches for the 2010 World Cup.
The campaign line, “The Yanks are Coming. Are You?” is a direct challenge to get out and support the U.S. team. The work delivers on the competitive nature of the sport and energy behind this unique fan base. Print, OOH and TV will be used to drive fans to the games.
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