The Yanks

by on December 28, 2011 with No Comments

With the goal of  putting butts in seats, VALENTI helped create a campaign for the U.S. Men’s National Soccer Team. The work is designed to drive interest among fans and attendance at qualifying matches for the 2010 World Cup.

The campaign line, “The Yanks are Coming. Are You?” is a direct challenge to get out and support the U.S. team. The work delivers on the competitive nature of the sport and energy behind this unique fan base. Print, OOH and TV will be used to drive fans to the games.

[vimeo width=”560″ height=”420″ video_id=”51856387″  title=”0″ byline=”0″ portrait=”0″] [vimeo width=”560″ height=”420″ video_id=”51856389″  title=”0″ byline=”0″ portrait=”0″]

Follow Michael Valenti:

Michael Valenti is "The Veloist" - He is an avid cyclist and artist known for his Cycling Art work. Michael has chased the Pro Peloton at the Tour de France, Giro, Tour Down Under and other major cycling events. He is available for events and corporate cycling related projects as well as personal commissions for art.

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