On December 1-3, 2023 the UCI Cyclocross Masters Men’s and Woman’s races will be held in Hamburg, Germany. I was fortunate to be given the assignment to create the official image used in the marketing and merchandising of the event. Thank you to event promoter Joerg Steffens for giving me the opportunity to work on this project.
After our initial conversations about the direction of the work I shared a range of concept drawings for consideration. This is what I do with every client. Knowing the refined design of my finished work the concept stage can sometimes be a challenge. Making the connection from a scribble on a page to the final artwork is a leap of faith. Thankfully Joerg and his team took the jump with me.
Here are just a few of the concept drawings I shared for the project.
After their review and a little back-and-forth, I was very excited to hear they were willing and enthusiastic about using a female image to represent the event, traditionally this is male territory. But they loved the strong, heroic and dramatic look I created using the UCI rainbow as the woman’s ponytail. The silhouette of the freight ship is there to identify with the port of Hamburg, the host city. And the other cyclist gives us a little more cyclocross imagery for those who need it. After all it is about bike racing.
The image will be used two ways, the Official UCI version, for advertising, signage and marketing. And the “artist” version (shown here) which will be available for purchase here SHOP FOR PRINT
Be sure to mark your calendar and follow all the racing action in December. For more information on the event the official event website is wearecyclocross.com
More cowbells please! m