Creating a new brand image isn’t just about a logo mark and pretty colors, it’s about being true to yourself and finding a new way to speak with your customers. Understanding what your brand means to all your stakeholders is the first step in finding your new voice. Like Popeye always said, “I am what I am” and that’s true for your business too. The idea is to update and re-energize your brand not alienate your consumers by being something you’re not.
We start every Branding assignment the same way, first we listen and then we ask questions.
With a deep dive into your business we better understand the values you own. This is where years of discipline come in. By creating a Brand Pyramid, a type of chart, we help you capture and organize the thoughts and ideas that make up your brand. These are your brands values, stakeholders’ perceptions and your reasons for being. You have all these answers, we help you put them in a place you can use them as a tool to measure future work against.
We create with a purpose.
Before pen goes to paper or mouse to computer, we have a plan. With a firm understanding of who you are and who you want to be we design to make that vision a reality. When we bring you work it’s on target because we started with a goal in mind. A goal you helped invent. This means more options to look at and more chances to find your perfect new voice.
Your new look is just the beginning.
With your face-lift completed and your new brand launched we can help you spread the news. With a new look, you have a platform from which to speak to your customers with a new voice. It’s still you, just a better you, a more relevant you. With a stronger voice and renewed passion for connecting–your business booms. Customers flock to your website and the positive energy in your company is infectious. It’s the shot in the arm you were looking for.
And you thought we just do logos.