One of the greatest things I get to do in my job is work with a wide variety of clients, products and services. From large to small, local to global, corporate to owner-operator, I meet and work with all types of people and clients, with varied brands and products. And the one thing I ask every one of them–is the same thing I ask all of them–what makes you so special?
Helping uncover your truth, finding your special sauce, telling your unique story; whatever you want to call it–creating a new voice that is all your own is what I love to do. And do well. With our clients here in the north Chicago suburbs or as far away as China, we keep digging until we find out what makes them better, special or different. Then we apply the discipline of creating a Brand Pyramid for them as a guide and yardstick for all of their communications to be measured against. This extra step that many small design firms don’t take is one of the things that separate us out from the pack. It’s one of the things that make US better, special and different.
In a world of templates and one-size-fits-all marketing solutions, creating your own unique look, feel and voice will make you stand out. And helping you find your voice is what makes us stand out.