Clients often need to communicate their core benefit in a way that translates globally. Telling your brand story so that it resonates “everywhere” is often solved graphically. It takes the sting out of risky word translations.
VALENTI was tasked with helping global real estate company Jones Lang LaSalle deliver their positioning around the world for use across a wide range of materials. Our view was that if your benefit is about productivity and delivering measurable improvements you need the proof to back it up.
To us, it’s all about How you measure success.
We developed a measurement graphic that had meaning everywhere—the simple ruler was our big idea. An idea that would cross all continents and borders. We could keep it relevant and within the JLL color and brand guidelines.
We used the graphic to call out and bring attention to the stats, measurements and proof points – it helped our client prove they deliver results. “Value Measured” became the positioning line, developed to deliver the strategy simply. The design and line was incorporated in sales brochures, on their website, in presentations or conference materials.
VALENTI is all about bringing the solution forward that tells your brand story best whether locally in your own backyard or globally around the world.