Global Communications. Graphic Solution.

with No Comments

Clients often need to communicate their core benefit in a way that translates globally. Telling your brand story so that it resonates “everywhere” is often solved graphically. It takes the sting out of risky word translations.

VALENTI was tasked with helping global real estate company Jones Lang LaSalle deliver their positioning around the world for use across a wide range of materials. Our view was that if your benefit is about productivity and delivering measurable improvements you need the proof to back it up.

To us, it’s all about How you measure success.

We developed a measurement graphic that had meaning everywhere—the simple ruler was our big idea. An idea that would cross all continents and borders. We could keep it relevant and within the JLL color and brand guidelines.

We used the graphic to call out and bring attention to the stats, measurements and proof points – it helped our client prove they deliver results. “Value Measured” became the positioning line, developed to deliver the strategy simply. The design and line was incorporated in sales brochures, on their website, in presentations or conference materials.

VALENTI is all about bringing the solution forward that tells your brand story best whether locally in your own backyard or globally around the world.

Follow Michael Valenti:

Michael Valenti is "The Veloist" - He is an avid cyclist and artist known for his Cycling Art work. Each year Michael chases the Pro Peloton at the Tour de France and other major cycling events. He is available for event and corporate cycling related projects as well as personal commissions for art.

Latest posts from

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The world is better on a bike. Be a part of doing good.

Buy One-Get One FREE!

Follow Veloist and receive a coupon code for Buy One Print - Get One Print Free on your first Open Edition on paper Cycling Print Order. This is for first time buyers.

Check you email to confirm you got your COUPON CODE use it when you select your prints, your second print will be Free!

Or grab the code when you're redirected to the next page and start shopping right away!

Thank you! You have successfully entered your information. Check your email for your COUPON CODE. To use your Coupon Code (BOGOFollow) - just select your two prints of equal or less value and the second one will be FREE in your Shopping Cart when you check out! Buy as many as you want - but it only works once on your first purchase! Enjoy the Ride!