Real Life Retail

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How VALENTI brought “Real Life” to a retail display company.

From Dr. Scholl’s to Burt’s Bees, Nike Golf to Grohe Faucets. Niven, built its employee owned business by bringing shopper insights to these clients, developing retail displays based on consumer experiences and real purchase habits.

VALENTI was brought in to determine the core of what differentiates Niven in the competitive marketplace and refresh the company’s brand story, beginning with the development of a brand platform followed by a new website.

This project is what we call our “sweet spot”.  Through our proprietary brand assessment and platform exercise, we helped Niven realize their core essence of “experiential brilliance”.  It’s the descriptive foundation for their “brilliant” thought process and resulting design and development based on consumer’s “experiences” that goes into each display they create. This is what sets Niven apart from everyone else.


And our recommendation for a compelling brand line to capture Niven’s essence and story? REAL LIFE RETAIL.  It’s what Niven brings to every meeting, every project, and every client.  Niven creates displays based on how shoppers shop in real life. And how customers engage and are motivated to act at retail.

Click here to see how VALENTI brought REAL LIFE RETAIL to life in website form.  From real life photography to capturing the insights behind every client project, REAL LIFE RETAIL is an ownable brand VALENTI developed for Niven.

Contact us to see how we can give your brand a facelift by assessing your strengths and mining out your core differentiating essence.

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Follow Michael Valenti:

Michael Valenti is "The Veloist" - He is an avid cyclist and artist known for his Cycling Art work. Each year Michael chases the Pro Peloton at the Tour de France and other major cycling events. He is available for event and corporate cycling related projects as well as personal commissions for art.

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